The "Golden Boy" Jake Paul = Winning

Well, Jake Paul is at it again. This guy is winning on all levels and bringing that winning style to your bathroom with his Men's Personal Care Line" W" launch. W launches with three products, a body wash, body spray, and antiperspirant deodorant, all priced under 10 US dollars, and available in three scents, including W Original, Fresh Ice, and Deep Woods.

WHY IS THIS IMPORTANT

Do you remember AXE Men's Body Spray? Is it deodorant, is it body spray, is it cologne? Not sure but what is true is that it hit the US market in 2002 and skyrocketed to success. Now AXE is the No. 1 men's deodorant worldwide, selling $1.7 billion worth of deodorant and body spray in the past.

More than likely Jake Paul's "W" will not get to the level of AXE Mens Body Spray but it might get enough market share or attention from larger companies like Unilever (which owns AXE) or Proctor and Gamble (which owns Old Spice) who will buy "W" for millions of dollars.

IDEAS

Companies like Proctor and Gamble (PG) and Unilever (UL) are considered "Consumer Defensive Stocks". If you want to learn more about defensive stock click on this link "Understanding Defensive Stocks, Pros & Cons, and Examples" or check out the video at the end of this post.

Both Proctor and Gamble (PG) and Unilever (UL) have more than doubled in stock price since 2012 and continue to rise or range in recent years. See the images below.

Proctor and Gamble (PG)

Unilever (UL)

What are Defensive Stocks

UP NEXT

Be on the lookout for our next conversation around "Dividend Stocks" and we will share some educational resources that might be of value.

As always do your due diligence. At ideaworthtrading.com we do not make recommendations. We share ideas that we think are of value but the ideas may also be trash. You decide and let us know. These public comments are for educational and entertainment purposes only. Until next time "Keep sharing great ideas" - IWT Ideasworthtrading.com